With the business mission of being “Forever Faster”, PUMA aims to be the Fastest Sports Brand in the World. For over 70 years, PUMA has been developing sports footwear, apparel and accessories for the best athletes. PUMA’s range of sports apparel is designed by incorporating performance and sports inspiration into its golf shoes products.
In Germany, PUMA was founded in 1919 as the “Gebrüder Dassler Schuhfabrik” (Dassler Brothers Shoe Factory). The brand pivoted its international breakthrough during Amsterdam’s 1928 Olympic Summer Games, where most German athletes wear Dassler spikes. In 1948 “PUMA” was officially registered at the German Patent and Trademark Office.
Today, the playing field is more diverse than ever. Be it on the running tracks, golf courses or the football field. PUMA supplies athletes with the right equipment to perform, from golf clubs to running shoes. Even when not doing sports, PUMA sports apparel is a versatile wear that you can style in various ways.
PUMA’s Sustainability Efforts
PUMA chooses to push for change and pave the way with fashion and sportswear. As a business that incorporates sustainability into its operations, PUMA’s 10FOR25 sustainability strategy supports the United Nations Sustainable Development Goals focusing on ten key sustainability areas by working closely with stakeholders.
PUMA thrives on the culture of being first and delivering performance innovations to push athletes to greater heights. In 1968, the Brush Spike that featured Velcro™ on performance footwear was designed for the first time. The tiny rows of spikes on the shoes helped athletes maximise traction and minimised resistance, which worked well for athletes at the 1968 Olympic Trials.
Racial and social imbalances have skewed criminal justice systems — this is why PUMA supports organisations like REFORM Alliance and the ACLU to advocate for reforms to a broken system. PUMA golf shoes take a firm stance against societal injustice, discrimination and inequality and aim to support good causes for a better society.